"It is much more valuable to look for the strengths in others—you gain nothing by criticizing people’s imperfections. "- Daisaku Ikeda
A little about the brand
Bageeya carries its meaning from Hindi vocabulary, translating to ‘a small garden’ – where the inspiration for material, print and texture comes from. The range of clothing takes birth from natural dyes, for centuries believed to have medicinal properties. The prints and textures on each article are uniquely formed using actual leaves and flowers.
Restoring values -
Being a Sustainable Label, we noted that following a sustainable lifestyle runs down the line of history where people would produce, reuse, mend and lend – both crops and products. From a time, when best efforts were put to give back what was taken from the surroundings. So the best way of living still would be to bring the past into a practice in the present. Thus, Bageeya held hands with different techniques to promote sustainable fashion.Textile industry being the second most polluting industry in the world , Bageeya advocated working towards conservation of the environment without compromising on fashion. Bageeya envisions to spread Sustainability with AFFORDABILITY and UTILITY in the mass that wants to bring a change in the pattern of fashion consumption. To develop a sustainable model of business, we have already put in our efforts to associate with communities believing in the same cause and achieving our goals through organic growth. We try our best to reduce the waste in any form. To support that Bageeya does innovative dyeing with natural extracts left after the preparation of the dye. Further left goes into a compost pit to make organic fertilizer. Our efforts are always directed towards achieving minimum wastage incurred during the entire natural process.
We handcraft our range with natural /handwoven fabrics like Kala cotton ( organic cotton ) Linen, Silks and Chanderi procurred from Weavers across the India -that entails collection of – Natural & Eco-dyed unisex Shirts, Stoles, reversible Kimonos,Saris,Chunaris and Zerowaste earrings and Neckpices ( from left over fabric )
Versatility is the core value that we carry in our collection- We have detachable Sarees where pallu can be converted into Dupatta to our reversible range of kimonos and dresses which can be worn both sides designed to carry for different mood and occasion.
So far, our palette has had Natural dyes from Flowers like Marigold, Tesu, Semal, Rose, Hibiscus. Pomegranate peels, Harad, Lac, Myrobalan, Walnut, Madder, Katha, Cutch, Indigowith Eco-dyes using Leaves of Eucalyptus, Jamun , Guava, Rose, Onion peels. We reuse extract of Harad, Marigold, Walnut, Lac to make further range of our textures and prints.
Jigisha M Shukla
Jigisha M Shukla is a founder of Bageeya Eco-Clothing. She is an Engineer cum designer who has an inclination towards crafts and sustainability led her towards creating a brand that is a mix of eclectic fashion deeply inspired by nature itself. Her technical background helped her to understand the DNA of nature dyes exploring some unique techniques to contemporize the nature dyes while maintaining its ethos. As a Buddhist practitioner, she believes in creating huge value with her work which is the sole motto behind the brand.
Our creators are a trivial group of self taught craftwomen, who belongs from a very simple Indian background, They channelize their Inner potential in creating beautiful textile art pieces while learning every day the unique behaviour of the natural dye. At Bageeya we believe in fair wages and also in providing our artisans and workers with a nurturing environment where they can learn new aspects of their craft and utilise their skill to its optimum level.
DESIGNING PILLARS OF BAGEEYA
Majith ( Pattern Master )
Anwar bhaiya ( Tailor )
Salim bhaiya : Tailor cum Master
You cannot tailor-make the situations in life but you can tailor-make the attitudes to fit those situations. -Zig Zaglor Bageeya’s construction team are responsible for giving life to every creation visualized on paper. They make sure that your garments are stitched to perfection.
The weaver family of Bageeya extends across different regions of India ranging from Gujarat to Bihar, and from Madhya Pradesh to Andhra Pradesh, providing our customers with best of handlooms.
Rose ( गुलाब)
Beneficial especially for those with sensitive skin. The sugar in its petals creates a soothing feeling for the skin.
Walnut ( अखरोट)
Walnuts have been harvested for clothing and fibre dye for centuries not just that but the hulls too are used for medicinal purposes. Walnuts are Rich in nutrients, the presence of the B-vitamins, together with Vitamin E is what makes them one amongst the powerful antioxidants. This property helps in fighting the free radicals induced due to stress and delays skin aging.
Tesu ( टेसू)
Tesu is a natural astringent hence prevents aging and has an anti-dermatitis effect.It as well regulates Kapha and Pitta in the body.
Natural-dyes have been believed to possess medicinal properties for ages. While each dye has it’s unique values, Harad known as Myrobalan is proved to cleanse and rejuvenate the skin, it also cures rashes & sunburn. It can be consumed to benefit in diabetes.
Madder ( मंजिष्ठा)
Madder carried properties that help in Purifying blood hence treats skin diseases. It also is anti-inflammatory.
Cures acne, is a highly effective astringent thus helps tighten skin and is an antioxidant hence rejuvenates the skin.
A natural source of alpha-hydroxyl acids (AHAs), hibiscus has a magical reputation in skin care. It also can help with sensitive skin.
Marigold ( गेंदा)
Marigold flowers sooth sensitive skin and possess antiseptic, antibacterial and antifungal properties. The lesser known quality is that they are planted to repel insects.
Lac ( लाख)
Lac is used for reducing weight, controlling heart rate and also strengthen bones.
Catechu ( कत्था)
Katha, widely know as Catechu has been used in India for about 2000 years for dyeing shades of brown. It’s best use is for Skin Diseases. It possesses Anti-fungal properties which restrains fungal growth and purifies blood when consumed.
Indigo ( नील)
Indigo dyed fabrics impart many medicinal effects due the dye’s sedative properties which work with close proximity to the skin. Modern research has shown that this acrid bitter herb stimulates the immune system and is particularly effective against bacterial & fungal infections, diminishes inflammation, heat rash and itching. It’s properties are also believed to keep fever at bay.
Beneficial for cataract patients. It cures cough and cold. Proven to be an aid in diarrhea when consumed.
Kashish is a mineral produced from iron deposits (Ferrous sulphate) and works like a vat dye. It has been produced in certain areas of region where water is mineral enriched.The use of kashish dye is more prevalent in bargu. Printers use Harda (naturally occurring tannic acid) as a pretreatment to achieve lighter shades of brown. Darker shades are acquired by the addition of boiled pomegranate rind solution to the vat prior to dyeing.
Chanderi fabric is known to have its origin way back in the Vedic Period and was founded by Lord Krishna’s cousin – Shishupal. Chanderi is a traditional ethnic fabric characterized by its lightweight, sheer texture and fine luxurious feel. Chanderi fabric is produced by weaving in silk and golden Zari in the traditional cotton yarn that results in the creation of the shimmering texture. The fabric borrowed its name from the small town Chanderi in Madhya Pradesh where traditional weavers practice the art of producing textured sarees in cotton and silk decorated with fine zari work.
Linen is a fabric used widely in the fashion industry and is made of fibers that are procured from the flax plant (also known as linseed). This fabric is known for being extremely sturdy, durable as well as highly absorbent, which is why is it used not just to create clothes but also to make towels, tablecloths, bags, aprons, napkins and cushion covers. Linen is available in different weights and weave making it most of the versatile fabric.
When you enwrap yourself in beautiful organic Kala cotton fabric, you will feel the breeze of Kutch soothing your skin.Kala Cotton is an indigenous cotton from Kutchh that grows in rainfall only and does not need any pesticides, fertilisers or external irrigation. Which are further hand spun and hand weaved by the local weavers.
Tussar Silk is alternatively referred as Kosa Silk. It is an exquisite thread generated from a yellowish-brown moth that has wide wings. These wings are true wonders as these are embellished with circular markings that behave like mirrors. Tussar silk weaving is a tribal rural art practiced mainly in Jharkhand Tussar is also referred as wild silk as the variety is originated from the forest.
Muga silk is a variety of wild silk geographically tagged to the state of Assam in India. The silk is known for its extreme durability and has a natural yellowish-golden tint with a shimmering, glossy texture. It was previously reserved for the use of royalty.